Minggu, 24 Januari 2016

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Waduh!! Ternyata Jika Punya Ijasah dari 243 Kampus Ini Anda Tidak Bisa Ikut Test PNS 2016

Friday, January 22, 2016 investigasi, trending

9Trendingtopic - Dinas Pendidikan nampaknya semakin ketat dalam menertibkan Sekolah ataupun Perguruan tinggi dalam rangka meningkatkan kualitas lulusan, rangkaian hukuman yang diberikan pemerintah untuk perguruan tinggi non aktif terus bermunculan.

Selain sangksi larangan aktifitas belajar mengajar, Kini tambah lagi larangan pendaftaran ikut seleksi Calon Pegawai Neger Sipil (CPNS).

Dirjen Kelembagaan Ilmu Pengetahuan Teknologi dan Pendidikan Tinggi, Kementrian Riset Teknologi dan Pendidikan Tinggi (Kemenristek Dikti), Patdono Suwignjo menegaskan 243 kampus yang masuk daftar bermasalah (nonaktif) oleh Dikti tidak diterima ikut CPNS.

“Kalau digunakan untuk melamar CPNS tidak akan bisa karena BKN (Badan Kepegawaian Negara) tidak akan mengakuinya,” terang Patdono Rabu (07/10)
Menurutnya, sejak status kampus dicabut Kemenristek Dikti, ijazah yang dikeluarkan perguruan tinggi tersebut tidak sah.

Oleh karena itu, pelamar yang menggunakan ijazah dari 243 perguran tinggi bermasalah tidak akan mendapat pelayanan.

“Jadi bukan ijazahnya yang dicabut melainkan tidak akan diproses dan dilayani Kementristek Dikti. Sehingga, secara langsung akan merugikan pengelola dan mahasiswanya,” ujarnya seperti dilansir oleh harian metrosiantar.com

Dikatakan, selain kampus swasta, Kemenristek Dikti sudah menyiapkan pula sankgsi bagi Perguruan Tinggi Negeri (PTN) yang bermasalah.
“Bagi PTN yang bermasalah maka sanksi yang diberikan lebih berat dari PTS,” tegasnya.

Berikut ini daftar 243 Kampus yang dinonaktifkan:

STIT Tangerang Raya Yayasan Purgantorio Prop. Banten
STAI INSIDA Jakarta Timur Prop. D.K.I. Jakarta
STIT YAPIMA Muara Bungo Prop. Jambi
STIT YAPIS Manokwari Prop. Papua Barat
STAI Syarif Muhammad Raha, Muna, Sulawesi Tenggara Prop. Sulawesi Tenggara
STAI Al-Amanah Jeneponto, Sulawesi Selatan Prop. Sulawesi Selatan
STAI Ar-Rosyid Surabaya Prop. Jawa Timur
STAI Al-Qodiri Jember Prop. Jawa Timur
STAI Azzakiyah Ujungberung Bandung Prop. Jawa Barat
STIT Al-Hikmah Tebing Tinggi Sumatera Utara Prop. Sumatera Utara
STAI Al-Ikhlas Sidikalang, Dairi, Sumatera Utara Prop. Sumatera Utara
STAI Sultan Abdul Kahir Bima Prop. Nusa Tenggara Barat
STAI Raden Qosim Lamongan Prop. Jawa Timur
STAI Acprilesma Indonesia Prop. D.K.I. Jakarta
STEI Tiara Rawamangun Prop. D.K.I. Jakarta
Akademi kebidanan Meuligoe Nur Amin Prop. Aceh
Akademi Kebidanan Medica Bakti Nusantara
Akademi Keuangan Perbankan Nasional
Akademi Pertanian Iskandar Muda
Akademi Teknik Iskandar Muda
STIKES Bustanul Ulum Langsa Prop. Aceh
Universitas Darussalam Ambon Prop. Maluku
Akademi Teknologi Borneo Prop. Kalimantan Timur
Akademi Kebidanan Martapura Prop. Kalimantan Selatan
Akademi Bisnis Internasional Samarinda Prop. Kalimantan Timur
Akademi Pariwisata Nasional Samarinda Prop. Kalimantan Timur
ASMI KMPI Samarinda Prop. Kalimantan Timur
Akademi Manajemen Koperasi Barabai Prop. Kalimantan Selatan
STIE Prima Visi Prop. Kalimantan Timur
Sekolah Tinggi Bahasa Asing Dinamik Prop. Kalimantan Selatan
Politeknik Tri Dharma Prop. Sumatera Barat
Akademi Akuntansi Permata Harapan Batam
Akademi Bahasa Asing Permata Harapan
Akademi Manajemen Informatika Dan Komputer Gici
Akademi Bahasa Asing Jambi Prop. Jambi
Akademi Bahasa Asing Tanjung Pinang
Akademi Keselamatan Dan Kesehatan Kerja Pekanbaru Prop. Riau
Akademi Telekomunikasi Indonesia Jambi
Akademi Bahasa Asing Alaska Padang Prop. Sumatera Barat
Akademi Teknik Taman Siswa Prop. Sumatera Barat
Akademi Teknologi Pratama Prop. Sumatera Barat
Akademi Sekretari Dan Manajemen Jambi
Akademi Manajemen Koperasi Graha Karya Prop. Jambi
Akademi Sekretari Dan Manajemen Indonesia Padang
Akademi Koperasi Sumbar
STIE Prakarti Mulya Prop. Riau
STIE Widyaswara Indonesia
STKIP Widyaswara Indonesia
Sekolah Tinggi Ilmu Kesehatan Karimun Prop. Kepulauan Riau
Sekolah Tinggi Teknik Bentara Persada Batam
Sekolah Tinggi Ilmu Ekonomi Jambi Prop. Jambi
Sekolah Tinggi Ilmu Manajemen Sumbar Prop. Sumatera Barat
Politeknik Internasional Indonesia Makassar Prop. Sulawesi Selatan
Akademi Kebidanan Gunung Sari Makassar
Akademi Kebidanan Graha Rabita Anugerah Prop. Sulawesi Selatan
Akademi Kebidanan Bambapuang Prima Persada
Akademi Keperawatan Pemda Sengkang Prop. Sulawesi Selatan
Akademi Parawisata Kendari
Akademi Teknik Otomotive Makassar Prop. Sulawesi Selatan
Akademi Pertambangan Makassar
Akademi Analis Kimia Yapika Makassar
Akademi Bahasa Asing Barakati Kendari Prop. Sulawesi Tenggara
ASMI Yapika Makassar
Akademi Pariwisata Dian Rana Rantepao
Akademi Pariwisata YPAG Makassar
Akademi Manajemen Perusahaan Makassar
STIKES Muhammadiyah Sidrap Prop. Sulawesi Selatan
Sekolah Tinggi Ilmu Kesehatan Bina Bangsa Majene Prop. Sulawesi Barat
Sekolah Tinggi Ilmu Kesehatan Yapika Prop. Sulawesi Selatan
STMIK Samudra Bitung
Sekolah Tinggi Ilmu Pariwisata Tamalatea Makassar Prop. Sulawesi Selatan
Sekolah Tinggi Teknik Mekongga Kolaka
Sekolah Tinggi Teknologi Dirgantara Makassar
Sekolah Tinggi Ilmu Ekonomi Panca Bhakti Palu, Sulawesi Tengah
Sekolah Tinggi Ilmu Ekonomi Swadaya Manado Prop. Sulawesi Utara
STMIK Matuari Prop. Sulawesi Utara
Sekolah Tinggi Ilmu Ekonomi Budi Utomo Manado Prop. Sulawesi Utara
Sekolah Tinggi Ilmu Hukum Al Gazali Soppeng Prop. Sulawesi Selatan
Institut Kesenian Makassar Prop. Sulawesi Selatan
Universitas Indonesia Timur Prop. Sulawesi Selatan
Universitas Sari Putra Indonesia Tomohon Prop. Sulawesi Utara
Universitas Alkhairaat Prop. Sulawesi Tengah
Universitas Veteran Republik Indonesia Prop. Sulawesi Selatan
Akademi Manajemen Surya Mataram
Akademi Teknik Bima Prop. Nusa Tenggara Barat
STIKES Yahya Bima Prop. Nusa Tenggara Barat
Sekolah Tinggi Teknik Bima Prop. Nusa Tenggara Barat
STKIP Indonesia Kupang
Sekolah Tinggi Teknologi Dan Kejuruan Gianyar
Sekolah Tinggi Ilmu Kesehatan Jembrana Prop. Bali
Sekolah Tinggi Ilmu Teknologi Kelautan
Universitas PGRI Kupang Prop. Nusa Tenggara Timur
AMIK Aji Jaya Baya Prop. Jawa Timur
Akademi Pariwisata Bhakti Wiyata Prop. Jawa Timur
Akademi Peternakan PGRI Jember Prop. Jawa Timur
Akademi Bahasa Asing Webb Prop. Jawa Timur
Akademi Teknik Nasional Sidoarjo Prop. Jawa Timur
Akademi Teknologi Industri Tekstil Surabaya Prop. Jawa Timur
Sekolah Tinggi Ilmu Ekonomi Pemuda Prop. Jawa Timur
Sekolah Tinggi Ilmu Ekonomi Pemnas Indonesia Prop. Jawa Timur
Sekolah Tinggi Teknik Widya Darma Prop. Jawa Timur
Sekolah Tinggi Teknik Budi Utomo Prop. Jawa Timur
Sekolah Tinggi Ilmu Hukum Sunan Giri Prop. Jawa Timur
STKIP Tri Bhuwana Prop. Jawa Timur
Sekolah Tinggi Ilmu Ekonomi Pariwisata Satya Widya
Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara
Institut Sains Dan Teknologi Palapa
IKIP PGRI Jember Prop. Jawa Timur
IKIP Budi Utomo Prop. Jawa Timur
Institut Teknologi Pembangunan Surabaya
Universitas Kahuripan Kediri Prop. Jawa Timur
Universitas Cakrawala Prop. Jawa Timur
Universitas PGRI Ronggolawe Prop. Jawa Timur
Universitas Nusantara PGRI Kediri Prop. Jawa Timur
Universitas Teknologi Surabaya Prop. Jawa Timur
Universitas Bondowoso Prop. Jawa Timur
Universitas Mochammad Sroedji Prop. Jawa Timur
Universitas Darul ulum Prop. Jawa Timur
Politeknik Surakarta Prop. Jawa Tengah
Politeknik Jawa Dwipa
AMIK PGRI Kebumen Prop. Jawa Tengah
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap Prop. Jawa Tengah
Akademi Seni Rupa Dan Desain Akseri Prop. D.I. Yogyakarta
Akademi Teknologi Otomotif Nasional Prop. D.I. Yogyakarta
Akademi Sekretari Dan Manajemen Indonesia Bantul Prop. D.I. Yogyakarta
Akademi Keuangan Dan Perbankan YIPK Prop. D.I. Yogyakarta
Akademi Bahasa Asing YIPK Yogyakarta Prop. D.I. Yogyakarta
Akademi Kesejahteraan Sosial Tarakanita Prop. D.I. Yogyakarta
STMIK Pelita Nusantara Yogyakarta Prop. D.I. Yogyakarta
Politeknik LP3I Bandung Prop. Jawa Barat
Politeknik Manufaktur Igasa Pindad
Politeknik Industri Dan Niaga Bandung
Akademi Refraksi Optisi Polycore Indonesia
Akademi Kebidanan Al-Ishlah Cilegon Prop. Banten
Akademi Teknologi Telekomunikasi Bandung
AMIK PGRI Tangerang
Akademi Surtasdal-As Bogor Prop. Jawa Barat
Akademi Teknologi Aeronautika Siliwangi
Akademi Akuntansi Era 2020
Akademi Komunikasi Radio Dan Televisi Hutama
Akademi Komunikasi Radio Dan Televisi Hutama
Akademi Teknologi Bandung
Akademi Sekretari Dan Manajemen Al-Ma soem Prop. Jawa Barat
Akademi Teknologi Patriot
Akademi Kesenian Bogor Prop. Jawa Barat
Akademi Pariwisata Tadika Puri Prop. Jawa Barat
Akademi Bahasa Asing YPKK Tangerang Prop. Banten
Akademi Sekretari Dan Manajemen Bhakti
Akademi Manajemen Informatika Dan Komputer Yasika Prop. Jawa Barat
STIE ISM Prop. Banten
Sekolah Tinggi Ilmu Ekonomi Hidayatullah Depok Prop. Jawa Barat
Sekolah Tinggi Teknologi Muhammadiyah Karawang
Sekolah Tinggi Ilmu Ekonomi Gici Prop. Jawa Barat
Sekolah Tinggi Teknologi Pratama Adi Prop. Jawa Barat
Sekolah Tinggi Teknologi Geusan Ulun Prop. Jawa Barat
Sekolah Tinggi Ilmu Kesehatan Bakti Indonesia
Sekolah Tinggi Ilmu Hukum Dharma Andhiga Prop. Jawa Barat
Sekolah Tinggi Ilmu Sosial Dan Ilmu Politik Bekasi Prop. Jawa Barat
Sekolah Tinggi Teknologi Mitra Karya Prop. Jawa Barat
Sekolah Tinggi Teknologi Telematika Cakrawala Prop. Jawa Barat
STMIK Triguna Utama Prop. Banten
STMIK Padjadjaran
Sekolah Tinggi Teknik Cikarang163. Sekolah Tinggi Teknologi Nasional Bandung
Sekolah Tinggi Ilmu Manajemen Budi Bakti Prop. Jawa Barat
Sekolah Tinggi Teknologi Ar-rahmah Cianjur
Sekolah Tinggi Ilmu Kesehatan Bina Putra Banjar Prop. Jawa Barat
STISIP Bina Putera Banjar Prop. Jawa Barat
Sekolah Tinggi Ilmu Teknik Bina Putra Prop. Jawa Barat
Sekolah Tinggi Ilmu Ekonomi Tribuana Tambun Prop. Jawa Barat
Sekolah Tinggi Ilmu Kesehatan Cirebon Prop. Jawa Barat
Sekolah Tinggi Ilmu Ekonomi Dharma Agung Bandung Prop. Jawa Barat
Sekolah Tinggi Ilmu Ekonomi Adhy Niaga Prop. Jawa Barat
Sekolah Tinggi Ilmu Ekonomi Pandu Madania Prop. Jawa Barat
STMIK Mikar Prop. Jawa Barat
Universitas Purwakarta Prop. Jawa Barat
Universitas Majalengka Prop. Jawa Barat
Akademik Kebidanan Sulih Bangsa, Prop.D.K.I. Jakarta
Politeknik Bunda Kandung Prop. D.K.I. Jakarta
Akademi Perekam Medis Dan Informasi Kesehatan
Akademi Sekretari Dan Manajemen Pitaloka
Akademi Manajemen Informatika Dan Komputer Yapri
AMIK Mpu Tantular
Akademi Akuntansi Bentara Indonesia Prop. D.K.I. Jakarta
AMIK Andalan Jakarta
Akademi Sekretaris ISWI Jakarta
Akademi Pertamanan Interstudi
Akademi Sekretari Dan Manajemen Purnama
Akademi Keuangan Dan Perbankan LPI
Akademi Keuangan Dan Perbankan YPK Prop. D.K.I. Jakarta
Akademi Akuntansi Artawiyata Indo-lpi Prop. D.K.I. Jakarta
STMIK Eresha Prop. D.K.I. Jakarta
Sekolah Tinggi Desain Interstudi Prop. D.K.I. Jakarta
Sekolah Tinggi Ilmu Ekonomi Santa Ursula Prop. D.K.I. Jakarta
STIBA Indonesia LPI Prop. D.K.I. Jakarta
STKIP Suluh Bangsa Prop. Banten
Sekolah Tinggi Ilmu Ekonomi Dwipa Wacana Prop. D.K.I. Jakarta
STKIP Albana Prop. D.K.I. Jakarta
Sekolah Tinggi Ilmu Ekonomi Ganesha Prop. D.K.I. Jakarta
Sekolah Tinggi Manajemen Imni Prop. D.K.I. Jakarta
STISIP Pusaka Nusantara
Sekolah Tinggi Teknologi Kelautan Hatawana Prop. D.K.I. Jakarta
Sekolah Tinggi Manajemen Industri Indonesia
Sekolah Tinggi Teknologi Indonesia
Sekolah Tinggi Ilmu Ekonomi Nasional Indonesia
Sekolah Tinggi Keuangan Niaga & Negara Pembangunan Prop. D.K.I. Jakarta
Sekolah Tinggi Ilmu Administrasi Yapann Prop. D.K.I. Jakarta
STKIP Purnama Prop. D.K.I. Jakarta
Universitas Kejuangan 45 Jakarta Prop. D.K.I. Jakarta
Universitas Islam Attahiriyah Prop. D.K.I. Jakarta
Universitas Ibnu Chaldun Prop. D.K.I. Jakarta
Akademi Kebidanan Sapta Karya Prop. Sumatera Selatan
Akademi Keperawatan Sapta Karya Prop. Sumatera Selatan
Akademi Perikanan Wachyuni Mandira Prop. Sumatera Selatan
Akademi Analis Kesehatan Widya Dharma Prop. Sumatera Selatan
Akademi Akuntansi Unggulan SMB Palembang Prop. Sumatera Selatan
STKIP Sera Prop. Sumatera Selatan
Politeknik Wilmar Busnis Indonesia Prop. Sumatera Utara
Politeknik Yanada Prop. Sumatera Utara
Politeknik Trijaya Krama Prop. Sumatera Utara
Politeknik Tugu 45 Medan Prop. Sumatera Utara
Politeknik Profesional Mandiri Prop. Sumatera Utara
Akademi Kebidanan Eunice Rajawali Binjai Prop. Sumatera Utara
Akademi Kebidanan Dewi Maya Prop. Sumatera Utara
Akademi Kesehatan Lingkungan Binalita Sudama Prop. Sumatera Utara
Akademi Kebidanan Jaya Wijaya Prop. Sumatera Utara
AMIK Intelcom Global Indo Kisaran Prop. Sumatera Utara
Akademi Manajemen Informatika Dan Komputer Medan Prop. Sumatera Utara
AMIK Stiekom Sumatera Utara Prop. Sumatera Utara
Akademi Sekretari Manajemen Lancang Kuning Prop. Sumatera Utara
Akademi Teknologi Lorena Prop. Sumatera Utara
Akademi Manajemen Gunung Leuser Prop. Sumatera Utara
Akademi Pertanian Gunung Sitoli Prop. Sumatera Utara
Akademi Keuangan Perbankan Swadaya Medan Prop. Sumatera Utara
Sekolah Tinggi Kelautan Dan Perikanan Indonesia Prop. Sumatera Utara
Sekolah Tinggi Ilmu Ekonomi Riama Prop. Sumatera Utara
Sekolah Tinggi Teknik Graha Kirana Prop. Sumatera Utara
Sekolah Tinggi Teknik Pelita Bangsa Prop. Sumatera Utara
Sekolah Tinggi Ilmu Hukum Benteng Huraba Prop. Sumatera Utara
Sekolah Tinggi Bahasa Asing Swadaya Medan Prop. Sumatera Utara
Sekolah Tinggi Ilmu Ekonomi Swadaya Medan Prop. Sumatera Utara
STKIP Riama Prop. Sumatera Utara
Universitas Setia Budi Mandiri Prop. Sumatera Utara
Universitas Preston Indonesia Prop. Sumatera Utara

Coba dicheck sekali lagi apakah Kampus kalian tarmasuk di Daftar diatas ?
Silahkan Share/Bagikan agar semakin Banyak Teman/Kerabat yang tahu informasi ini. Terima kasih !

sumber : 9trendingtopic.blogspot.com

Fenomena Diskon bagi Wanita Trik dan solusinya

THE PHENOMENON OF DISCOUNT AS MARKETING TRAPPER STRATEGY

FINAL PAPER OF ACADEMIC WRITING V

MRS. NINA FATRIANA, S.Pd.

By :

Name : Erma Yunita

Class : S1.5.Ext

NPM : 13111147

THE HIGHER SCHOOL OF FOREIGN LANGUAGE TEKNOKRAT – LAMPUNG

2015 / 2016

“THE PHENOMENON OF DISCOUNT AS MARKETING TRAPPER STRATEGY”

ABSTRACT

Erma Yunita

13111147

ermayunita0711@gmail.com

Woman and Discount are two different things that cannot be separated each other. Sometimes discount makes woman forget about everything, they buy anything because of this marketing strategy. Discount give people get their happiness and sometimes people also get a disappointed. There will be the motive, the trick and the solution also.

For this marketing strategy. There are four tricks and solutions in this paper, such as discount plus plus, price ended by the number of nine, buy one get free one, shopping voucher, and many more. For the solutions, customer have to realize about the tricks, such as smart to counting the discount, update for something new, find out the original price, etc. And for the motive usually company sell their old product to spend their product stock in the pantry.

Keywords : Discount, Discount’s Trick, Marketing Strategy

INTRODUCTION

“The happiness of woman is directly perpendicular to the magnitude of Discount”.

- Raditya Dika –

Do you ever heard about statement above? That is one of statement that coming from the famous writer and comedian in Indonesia, which is Raditya Dika. That statement is about Discount that absolutely true, because in reality women and discount are two different things that cannot be separated each other. The main target of this phenomenon is woman, why woman? because woman is the one who have a lot of needs for their life and also they have motivation to always looks beautiful, fashionable and also always update for something new. The writer believe if people already familiar about Discount itself especially in a few moments.

According to Vemale.com, this is one of phenomenon that often occurs in certain moments such as Idul Fitri, Independent day, Christmas, New year, etc. In those moments, the seller usually give a big discount for the buyer. Sometimes, discount makes the shopper crazy. Crazy here means not for people who lost the way of thinking, but it’s mean they will be addicted person that always buy something that has discount in continually. And sometimes, for some people, discount already become their needed. From some sources the writer get the information that the price of product has been raised up previously, people actually already known about this big issue, but people still get trapped by the discount itself. The writer think this is the reality that commonly happend in our environment.

Therefore, the writer will explain about some discount’s tricks. In this paper, there will be four problem (Tricks Discount) and five solutions about discount itself. The purpose is to know about the truly trapper factor that coming from discount which in reality is only for Marketing Strategy for a business.

DISCUSSION

According to kalyan-city.blogspot.co.id, In simple terms, Discount is an allowance or concession in price. Discount is given so that the buyer is induced (lured) to place an order and later to make payment in time. Discount can be also referred to as a deduction in price. The seller deducts the discount from the gross or total price, and the buyer is supposed to pay the net amount. discount is also offered to encourage the buyer for quick payment or settlement. It is allowed for immediate payment of cash or payment within a short period such as special moment like Idul Fitri, Christmas, New Year, etc.

In those moments, company will take an opportunity to reach big advantages in one time. There are a lot of tricks that company usually given for their customer. The trick usually often trapping people to buy a product without thingking in a long time. For this case, there must be the reason why a businessman giving a discount for their customers. According to Spirittoc.com the motives of discount is;

To sell the old stuff and Sales Promotion of New Product

For this case, it’s mean the things out of dates. For every company wants to sell the stock of their product as soon as possible. Especially, when they already know if there is a new product that has been launching. The launching of new product itself will makes their product become out of dates, not update anymore especially for fashion or electronic product. for food, it will makes them expired when they kept in a long time. That’s why, they take a decision to give a discount for their product and also they wants to deplete their product’s stock in pantry.

This problem is commonly happen in a business, in writer opinion, this motive is good because for a businessman don’t want to get loss for their company. They also don’t want to keep the old product that wil not give them a benefit. Because of that, they take a decision to give a discount for the old stuff or product the purpose is so they do not have experience to get greater losses. But, for this case, not all businessman give discount only for the old product, but sometimes company give a discount for new product also, because they want to give promotion for new product or new brand. The purpose is to tell people if their company has been launched a new brand and people will familiar about the product itself and that new product will become a product that already get a reliance for their customer.

Therefore, to avoid the trap of this motive, the buyer have to;

A. Update in New Trends

A store of the famous brand usually give a discount around 70%, of course the displayed SALE will attract people attention, but when customer do the deep investigation of the product, it turned out the product that has been discounted is the output of goods last year or in another word is the product Out Of Date. This is often occurs in around us, that is why, customer must be carefully and customer have to know about something new in our environment, so customer will not but the product who out of date anymore.

B. Be Careful with Reject Product

The product of the last season or Out of Date is better than reject product. Reject product is the product that have defect but it still sell. Many people who still buy a product that has little defect but still comfortable to used provided that coming from a famous brand. However, so that, for customer who don’t want to get disappointed in the end, better, customer ask the seller whether the product that discounted have a defect of not.

And next for the tricks of Discount. According to Kompasiana.com there are a lot of terminologies that used by the seller to held a discount program. usually called as BIG SALE. Especially in certain moment like Idul fitri, christmas, new year, etc. Customer often trapped by the great word which is Discount. 50%, 30% + 20%, 70%, etc. Is that a deception? The answer is NO. The customer is only lack of carefulness for themselves. In this topic there will be 4 points that writer will discuss in this paper.

1. Price Ended by the number of “9” (Charm Price)

This strategy also known as Charm Price, the purpose of this strategy is that customer think that the price is lower. This way can work well because people read the price tag from left to right. And the first number will determine people perception whether the price cheap or not. For example; the price of shirt A is 49 thousand nine hundred rupiah (49.900), meanwhile Shirt B is 50 thousand rupiah (50.000). In fact the price is almost the same, only minus 100 (one hundred) rupiah. But people will think if shirt A is cheaper than shirt B. Because they will think if the price of shirt A is forty thousand rupiah (40.000) not fifty thousand rupiah (50.000). This trick is good since people usually get trap by this strategy anyway.

The solution is people usually like to buy something that has cheap price, but for this case, the customer have to check about the quality of the product, whether the product good quality or not. When a product is cheaper, but the quality is not good, better you have to buy the expensive one to avoid something that will makes customer disappointed in the end. Don’t ever think if the cheap price will makes customer satisfied. Customer have to consider about manything that will come in the next time.

2. Discount Plus Plus (...% + ...%)

This strategy also work well to trapped customer. According to Voa-Islam.com say that if this strategy really success to influence customer attention. Before the seller gave a discount, they rise up the price first, after that they create the discount, like 50% + 20%.

For example;

The price of a shoes before discount is Rp.100.000, then, they rise up the price become Rp.300.000. After that they give discount 50% + 20%, people will think that the product get discount 70%. If the price Rp.300.000 get 70% discount equal Rp.90.000.

In fact is not like that. So, the calculation is like this.

50% discount from Rp.300.000 = Rp.150.000, then,

20% from Rp. 150.000 = Rp. 30.000.

So, total of the price is Rp.120.000

From this strategy, the company still get the benefit actually. And the customer get a loss. But they still think if they get big discount from the seller.

The solution are ;

A) Find Out The Original Price.

This way actually hard to identify about the original price of product, because only the seller that really know about the original price. But, customer can do this thing in the way like this, customer have to try to open the official website of the brand of the product. Then, customer will know about the original price of the product.

B) Deft to Calculate of Discount.

This way can help a customer to know about the truly price of product, so, they will not get a trap by the discount. That writer already give an example above about Discount Plus Plus. Customer must be realize that 50% + 20% discount is different with 70% discount. So, customer must be carefully about this phenomenon.

3. Buy One Get Free One

Writer believe that people already know about this strategy, from this strategy the customer will think as if they get the benefit, because they get one product in free. But the problem is the price of the product more expensive. Because the price has been rise up previously by the seller.

For this case, the solution is customer also must be familiar about the product that will be buy by them. Customer have to know about the price also, whether the price same or not in normal day. Because if price of product that has this promo more expensive than usual price or not, like the price rise up until two or three times or not. If the price more expensive two or three times than usual price, it’s mean customer already get trapped by this promo because customer will buy two products directly in one time without aware with the truly price and they still think if they already get promo buy one get free one.

4. Shopping Voucher

When we determine more deeply for this strategy, shopping voucher has a time limit. Nah, this is where the trick is running well to trapped the customer. Because the voucher has time limit, so, customer will feel compelled or hastily to used the voucher to make them get the advantages. This is a great strategy anyway, because of voucher time limit, buyer will become a loyal customer.

The solution is customer have to clever to used their money, don’t because of voucher will makes you spend your money for something that not important. Used the voucher only if you are really needed to buy a product.

Those are the tricks of businessman to trap the customer. Then, for those strategy there are a lot of solution to avoid the tricks according to Cekaja.com.

CONCLUSION

Every people know about the great word, which is Discount. Discount is an allowance or concession in price. Company usually give a discount in certain moments such as Idul Fitri, Christmas, New Year, etc. Because they think if they will get big advantages in one opportunity. The main target of this strategy is woman, because woman is the one who really like about this thing. woman also has a lot of needs because they want to always looks beautiful and fashionable. It will makes the company get the benefit because of woman’s demand especially for fashion.

Because of that demand, company makes some tricks as a marketing strategy to attract woman attention and reach big profit. The tricks are really good, because it makes people interest to buy their product. Such as, price ended by the number of 9, discount plus plus, shopping voucher, buy one get free one, and many more. So, those tricks can be avoid for customer if customer smart to manage their money and they have to be carefuly to evade disappointed in the end of shopping.

In additional thing, customer must remember about economic principle stated that “Gain as many as possible, and Spend as little as possible”. This statement clearly tell us that for every businessman don’t want to get loss in their business. So, they do everything to catch the profit as much as possible.

REFERENCES

· ------. 2012. “Hati-Hati Tipuan Diskon Besar Jelang Lebaran!”. www.vemale.com. (retrieved on January 20^th, 2016 12:01 p.m.)

· ------. 2011. “Waspada Tipuan ‘Diskon 70%+20%’ dan Beli Dua Gratis Satu”. www.voa-islam.com. August 27^th, Jakarta. (retrieved on January 20^th, 2016).

· Nurul Iman, Riga. 2013. “Awas...Diskon Tipuan Marak Jelang Lebaran”. www.republika.co.id. August 04^th, Sukabumi.

· ------.2008. “Diskon”. www.spirittoc.com. September 1^st,2008.

· Hela. 2014. “Plus-Minus Pemberian Diskon”. www.kompasiana.com. (retrieved on June 24^th,2015 00:45:13).